Question: Please try to answer in one paragraph. It would be best if you could be more specific 1. Identify reasons that made 2015 a difficult

Please try to answer in one paragraph. It would be best if you could be more specific

1. Identify reasons that made 2015 a difficult year for eBays Marketplaces unit.

2. Discuss reasons that attracted a number of large dot-com competitors, such as Amazon, Yahoo/Taobao, Google/Overstock, and Etsy to the online marketplace.

3. Discuss why established players such as Yahoo, Google, and Amazon posed a major threat to eBays market share and ability to sustain profitability.

4. Discuss why creating trust between sellers and buyers was the underlying key to all eBay sites and trading platforms.

5. Analyze Carl Icahns rationale to buy more shares of eBay when his advice was not followed by the company.

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