Question: Please try to answer within an hour, I will give you a good comment on 1 What do you call the unique attributes of a






Please try to answer within an hour, I will give you a good comment
on 1 What do you call the unique attributes of a product, brand or company and the benefits that will be delivered to customers? et red out of Select one: O a. Customer claim 9 question O b. Advertising vehicle O c. Brand authenticity O d. Niche advantage O e. Value proposition on 2 Which of the following activity is a core responsibility of marketing? et red out of O a. increasing the company's profit O b. creating a product that everyone will want to buy O c. making product, place, promotion and price decisions question d. satisfying as many needs as possible stion 3 If a firm wants to develop a sustainable competitive advantage, it should yet vered ts out of lag question a. examine its operations and customer relations to identify significant things competitors cannot easily copy O b. increase its marketing budget so that it outspends its competitors O c. begin an aggressive campaign to buy up competitors O d. arrange to meet with competitors to discus how to avoid direct competition on 4 When conducting a SWOT analysis, in what phase of the strategic marketing plan process is an organization presently engaged? et ered out of O a. Creative Phase 9 question O b. Research Phase O c. Evaluation Phase O d. Implementation Phase O e. Discrimination Phase stion 5 yet wered ts out of As part of her company's SWOT analysis, a marketing manager is assessing the company's internal environment by examining which of the following? O a. its economy ag question O b. its demographics O c. its opportunities and teamwork Od its competition O e. its strengths and weaknesses on 6 Potential customers can be segmented according to a number of categories. Which of the following represent segmentation categories (choose all that apply). -t red out of question O a. Geographics b. Bibliographics Oc. Demographics d. Telegraphics e. Choreographics Of. Psychographics
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