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Overview CEO, Kevin Johnson, was presented with a challenge when two African-American men were arrested in a Starbucks while waiting for an associate. The arrests led to negative backlash for Starbucks. Johnson personally addressed the issue and took several steps to change the culture and policies of the company. This case presents several key issues, including the link between ethical practices, mission and core values, unconscious bias in the workplace, and how a CEO's actions impact the employees. Write the report about this case study? Objectives - Identify the interconnection of mission, core values and ethical practices in the case - Analyze the actions taken by Starbucks and the effectiveness of these actions. - Demonstrate an understanding of a proactive approach to addressing ethical issues. - Synthesize the facts and issues in the case and analyze the course of action taken by Starbucks. Brief Description You will complete two case studies over the course of the semester. These are to be completed individually. Read the appropriate materials and find other resources beyond the following article: Gourguechen, P. (2018, May), The psychology of apology: How did Starbucks' CEO Kevin Johnson do? Forbes