Question: Please turn in the solution for this problem. (No need to solve the LP)Exercise 3The MSS Company, which manufacturers a new instant salad machine, has
Please turn in the solution for this problem. (No need to solve the LP)Exercise 3The MSS Company, which manufacturers a new instant salad machine, has a grand budget ofS350,000 to spend on advertising. The product is only to be test marketed initially in the Dallasarea. The money is to be spent on a television advertising campaign for the Super Bowlweckend (Friday, Saturday, and Sunday.)The company has three options of advertisement available: daytime advertising, evening newsadvertising, and the Super Bowl. Even though Super Bowl is a national telecast, the DallasCowboys will be playing in it, and hence the viewing audience will be especially large in theDallas area. A mixture of one-minute TV spots is desired. The table below provides somerelevant data:Options of AdvertisementDaytimeEvening NewsDuring Super BowlX1(Media Selection for Marketing Campaign)XX3X4XsXeX7Cost Per AdyertisementMSS has decided to place at least one ad in each of the three advertisement options list above.Further, there are only two spots during Super Bowl available to MSS. There are ten daytimneSpots and six evening news spots available on each day. Moreover, MSS wants to have at leastfve ads per day but intends to spend no more than $50,000 on Friday and no more than $75,000on Saturday. Formulate a linear program to help MSS decide how the company should advertiseOver the Super Bowl weekend with the objective of maximizing the total audience reached. Usethe following decision variables in your formulation:= number of daytime ads on Friday$5,000= number of daytime ads on Saturday= number of daytime ads on Sunday= number of evening ads on Friday= number of evening ads on Saturday= number of evening ads on Sunday$7,000$100,000Estimated New AudienceReached With Each Ad= number of Super Bowl ads (Sunday)3,0004,00075,000Note: For those who need clarification, Super Bowl is played on Sunday. The daytime andevening ads on Sunday do not include the ads aired during Super Bowl
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