Please type the answer by computer, so i can see it clearly, thank you!!

For much of its 160-year history, Procter & Gamble has been a marketing leader. It has been dubbed "the world's finest marketing business." With the $57 billion acquisition of Gillette in 2005, P&G became the world's largest consumer packaged goods firm. Despite its overall success, P&G has struggled to maintain its leadership position as marketing trends have shifted dramatically. P&G is attempting to integrate the best of old techniques with new practices in order to produce a modern blueprint for successful brand management in the next years in order to adapt to these changes.

The following sections outline P&G's recent priorities:

Streamlining the company's product line: P&G has been slashing its product portfolio and re-evaluating its footprint in a number of industries. For example, it sold many of its cosmetic brands to Coty, including CoverGirl, Clairol, and Wella. P&G was able to remove itself of those categories where it felt challenged to build winning strategies, which were a drag on profitability and growth, allowing it to be more focused and nimble with other, more promising categories, by divesting these brands.New product development and innovation: P&G continues to place a high priority on new product development. While it is best known for high-profile products such as Head and Shoulders' new Smooth and Silky 3 Action Formula and Tide PODS, P&G has also excelled in minor segments. Febreze odor eliminators, for example, made it into P&G's "billion dollar revenue club" by inventing in a tiny product category.

Question:

It is about strategic brand management, please answer it more details and focus on the brand!!!

Managing many brands at different periods for a large firm with numerous brands is a difficult undertaking.

1(a) please discuss the strategies devised by P&G to adjust its brand portfolio, to effectively manage brands over time, according to the case.

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