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Online purchasing has never been more popular. Industries are more concerned with the advantages and characteristics of purchasing goods online. Merchants can acquire information about members' purchasing habits and behavior through websites or apps. Because e-commerce is such a promising new trend, it necessitates numerous procedures and decisions from firms.

Question:

When bricks-and-clicks retailers make use of the Internet to sell products or services in manner similar to traditional retail channels, describe TWO ways how they can do.