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It is about : International Business

Bodyguard Ltd. was founded in Hong Kong in the year 2020. It makes surgical masks for retailers in Hong Kong, such as personal care stores. It has been selling well in North America and Canada since 2021, because to its unique Chinese pattern printed on the masks. Bodyguard uses a same marketing strategy over the world. Bodyguard just signed a contract with a Vietnamese vendor to increase its production capacity. Bodyguard's bosses, on the other hand, have heard that the vendor employs sweatshops, which are not acceptable in Hong Kong. Sweatshop work provides a source of income for Vietnamese women, who can earn higher salaries than in many other jobs, allowing them to provide food, nutrition, and education for their children. Vietnamese people choose to labor in sweatshops.

Question: (please answer the question more details)

Identify any TWO advantages of standardized marketing. Explain each identified advantage with an example from Bodyguards case.