(please type the answers) 2 How does the PLC concept focus on the long run as opposed to the short run 3 What is the main objective of PLC analysis from 1) the producers perspective 2) the customers perspective and 3) from society's (governments) perspective PRODUCT LIFECYCLE (PLC) 7 Given the two brand names Nabisco and Mercedes Benz, choose several brand extensions that you believe make sense and several that do not Explain 8 A customer survey at a mall revealed that Zoe is an early adopter What does this mean What factors affect the rate of diffusion and consumer adoption of newly launched products How about you where do you fall in the continuum (innovator 1 laggard 5) I know someone who never owned a microwave oven Do you know some laggards

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(please type the answers) 2  How does the PLC concept focus on the long run as opposed to the short run  3  What is the main objective of PLC analysis from  1) the producers perspective  2) the customers perspective and 3) from society's (governments) perspective  PRODUCT LIFECYCLE (PLC)  7  Given the two brand names Nabisco and Mercedes Benz, choose several brand extensions that you believe make sense and several that do not  Explain  8  A customer survey at a mall revealed that Zoe is an early adopter  What does this mean  What factors affect the rate of diffusion and consumer adoption of newly launched products  How about you  where do you fall in the continuum (innovator 1             laggard 5)  I know someone who never owned a microwave oven  Do you know some laggards

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Question: (please type the answers) 2. How does the PLC concept focus on the long run as opposed to the short run? 3. What is the

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