Question: (Please type the answers) (mba 5240) 1. Consumer perception may differ from reality. Why this is so? Explain with examples from the auto industry. 2.

(Please type the answers) (mba 5240)

1. Consumer perception may differ from reality. Why this is so? Explain with examples from the auto industry. 2. Focus on your consumption behavior. Take a low-involvement product and a high-involvement product. Explain your reasons for choosing the particular brand in each case

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