Please upload the presentation with your word document. Please don't hesitate to ask further questions by email. Part 1: Introduction -Discuss the importance/ relevance of social media in today's business world. -Describe some ways in which marketers use the internet to encourage positive word-of-mouth. -Types of social power. -What is opinion leadership on social media? How do opinion leaders influence others on social media? -Effects of social media advertising on consumer behavior? Also consider the variables might affect consumer behavior such as social image, interactions, familiarity, culture,...etc. Part 2: Analyze an influencer's or brand's social media appearance. - Select a social media influencer and analyze their impact on consumer behavior. Research the influencer's social media presence, their audience demographics, lifestyles and the products or services they endorse. You can also analyze the comments and engagement on the influencer's posts to understand the influence they have on their audience's purchasing decisions. - Effects of social media advertising on consumer behavior? Also consider the variables might affect consumer behavior such as social image, interactions, familiarity. culture...eto. Part 2: Analyze an influencer's or brand's social media appearance. -Select a social media influencer and analyze their impact on consumer behavior. Research the influencer's social media presence, their audience demographics, lifestyles and the products or services they endorse. You can also analyze the comments and engagement on the influencer's posts to understand the influence they have on their audience's purchasing decisions. Or -Analyze a brand's social media appearance in the same way. Part 3: Effects on decision making. Choose 10 people and ask them about their latest major purchase of a product or service. How did they decide that they needed that product or service? What made them choose the brand? Were they influenced by the views of an opinion leader in their decision-making process? Part 4: Conclusion What would you advise brand owners to do about social media and brand communities? How would you assess the effectiveness of campaigns