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CONSUMER BEHAVIOR:

4- 5- it's time for the new year shopping list" thought Ali's mother, so she asken Ali for a quick list of his favorite perfumes. Ali gave his mother six names that were all his "Favorite" This group constitutes All's for perfume. Evoked set Activation set Rational set None of the above An example of using contrast to get attention in print advertising is: A full-page advertisement in the newspaper A full-color advertisement in an otherwise black & white magazine An advertisement with equal amounts words and pictures All of the above None of the above Lokman has always dreamed of becoming a jet fighter pilot. After seeing the movie Top Gun, Lokman bought pilot's sunglasses and even gave himself a "call sign- snake. Lokman's fantasies or emotional responses are called...needs. Hedonic Utilitarian Biological Biogenic Dream 6- If you were trying to decide which car to buy, you might look at a car that is madein Germany and think that it is great quality because of that fact. In this case, the actual country in which the car is made is most likely a: Heuristic Surrogate indicator Need Point of parity Compensatory attribute 7- Salem was watching his favorite Tv show "masterchef when he noticed that branded products were being shown very obviously. For instance, contestants on the show had to make a new dish using Rani Orange Drink! This is an example of Subjective dissonance Subliminal persuasion Product placement Prealternative persuasion Encoding 8- Aysha has recently bought a new Samsung Phone. Unfortunately, for Aysha - she has just heard on SnapChat that Samsung are going to release a new version of the phone in one month, Aysha is annoyed - but she does not see any important changes between the two phones. Which of the folowing best describes the type of problem recognition Ansha would most likely have? bons recognition Deed recognition portunity recognition ng problem recognized Search recognition 9 Pringles potato chip cans have weighed 200 grams for a long time. Alycia is the marketing manager at Pringles, and she decides to reduce the weight of the chips in the cans to 185 grams. This will save her company money if they do not lower the price)! Alycia is sure that customers will not perceive the change, Sheria is relying on the change being less than the lust noticeable difference subliminal threshold "bare minimum threshold creded difference absoluts threshold