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CONSUMER BEHAVIOR

1 Amna was told by her mother that she needed to get a gift for her aunt's birthday. She had only met her aunt once before and hardly knew her. She was walking through a mall and saw a candy specialty store. She entered and looked at the selection without much interest. She was about to select a box of chocolates for her aunt simply because it was cheap when she remembered that her best friend Hanan loved chocolate, she began to inspect each box of chocolates carefully, trying to find evidence of quality, which type of involvement explains Anna's change of behavior? product involvement price involvement purchase environment involvement message involvement Why are so many fast food logos red and yellow? They just seem like good colors for logos These colors are related to value and confidence These colors are related to appetite and freshness Fixed ratio reinforcement All of the above 3 A consumer who experience his or her actual state moving downward is experiencing Opportunity recognition Need recognition Habitual recognition Face recognition Search recognition 4 Limited problem solving refers to a narrow and intense focus on solving the problem at hand. True False 5 One way in which advertisers try and make it easier for consumers to remember their advertisements is to make their ad into a story format with a beginning, a middle and an end. This is called I Semantic memory Narrative memory Associative memory Sensory memory Amina is going to buy a new car. She knows from friends that Volo has the best safety, and that BMWs have the best luxury features. This is an example of the component of her attitude toward cars Behavioral Objective Situational Affective Cognitive 6