Question: PLEASE USE A PRODUCT AS AN EXAMPLE After identifying, selecting, and briefly describing a general new product (i.e., good or service) that companies in a

PLEASE USE A PRODUCT AS AN EXAMPLE

After identifying, selecting, and briefly describing a general new product (i.e., good or service) that companies in a certain industry might be interested in purchasing, identify the likely or expected members of the buying center in companies being targeted. What role do you think each would likely play in the decision process? Rank them in terms of how much influence they would have on the decision, with 1 being the most influential. Do you think that this ranking would be different in other buying situations (i.e., different products, industries, etc.), and why or why not?

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