Please use below either one to answer the question.

a) PEST ANALYSIS

b) PESTEL ANALYSIS

c) PORTER'S DIAMOND MODEL

d)PORTER'S 5 FORCES

e) SWOT ANALYSIS

abc is a public listed company based in def Land, since 2000. abc is a specialist retailer of nutritional and health products, including herbs and organic products. abc has manufacturing facilities in def Land and operates its stores under the name 'Nuttr+' The company slogan is 'Health is Life' and is widely used in its advertisement abc has 10,000 employees (40 percent is female) from various demographic backgrounds. The company has qualified and accredited professionals' employees in its Research and Development (R&D) team. abc has a large product portfolio in the market and claimed its products meet Food and Drug Administration (FDA) guidelines as demonstrated by third-party analysis and strict adherence to the Current Good Manufacturing Process (CGMP). The company has over 50 stores in the Soul Land and now has expanded its presence to a few countries in Europe such as Estonia, Latvia and Finland. Currently, NHH is headed by Mr Ryan who has wide experience of more than 15 years in the retail and pharmaceutical industry. Year 2001 until 2021 In June 2016, the company announced an exclusive agreement with Hatson mart and will begin selling a select assortment of products in their 100 stores and online at hatson.com. "With retailers like Hatson in our distribution list, I'm confident our expanding wholesale distribution will continue making abc the most trusted and recognized personal health and wellness brand in the marketplace," said Mr hhh, (CEO) of abc. He believes that through this business partnership, the abc is making a healthy lifestyle more accessible than ever by delivering quality products to consumers via Hatson's expansive network of stores. The company spent many years and millions of dollars approximately $5 million (R&D $1 million and $4 million for 2002 and 2021 respectively), from discovery to product launch. While the major competitors, Bio Life 2 spend $10 million which is more than the average of R&D in the industry of $3 million. Earlier 2010, the growth of the supplement industry in def Land and Europe are gradually increasing by 10 percent every year. Dr Liina, a consultant in Internal Medicine and Nephrology and Social Media Health Practitioner, says "As European's population has grown older, fatter, and sicker, there's potential for them become a targeted supplement use to fill in some nutrient shortfalls caused by unhealthy eating habits or disease-related deficiencies. Also, the increase in non-communicable diseases such as cancer saw people spending more on curative, rehabilitative, and preventative care." Earlier this year, the government of Soul Land and some of the European authorities, announced plans to strengthen oversight of the supplement industry. In a March press release, FDA commissioner Dr Fabian said that "The growth in the number of adulterated (unregistered) and misbranded products including those spiked with drug ingredients were not declared on their labels, misleading claims, and other risks have creates new potential dangers to the consumer". He also said that, "from multivitamins and herbs to probiotics and protein powders, roughly four out of five European now take some supplement regularly. The expert says many consumers don't recognize or appreciate the risks that accompany the use of this supplement. They have been lured by the supplement salesman about the promise of health and longevity in the form of a drink, pill or powder. Dr Beth, director of research at the def University School of Medicine, says, "Most of the supplement companies, have high spending in marketing rather than on proper research and development. She adds "the current legal landscape permits this and the barrier of entry into the marketplace for supplements is very low." On February 2021, the company plan to close 20 stores and hopes to sell the remainder of 10 stores to another company in Latvia, according to one of the company executive, Ms Sarah. She also said that abc proposed closing 120 of its 200 locations in 4 countries. The stores targeted for closure have been described as "underperforming or unprofitable". "To date, the company liabilities of debt and other obligations has more than $140 million against estimated assets of $70 million. abc had $60 million of debt coming due within the next year, and it simply didn't have the cash to survive. The revenue has declined for straight 6 years (2014 until 2020) and has posted a negative profit for the past five years since 2016," said Ms Jessica, finance director in abc. In addition to that, abc has been hit with a lawsuit for selling supplements with illegal ingredients or fake products that do not contain what is on the label. The lawsuit claims that abc sold thousands of units of products in Soul Land that contained Drug X22 (a synthetic chemical) that were falsely labelled as a dietary supplement. Due to this lawsuit, abc was forced to remove all products containing Drug X22 from the market which caused a significant drop in the third quarter sales for the year 2021. After years of financial distress, CEO Mr Ryan doesn't believe the company should be liquidated, and his exit plan to emerge from bankruptcy by either giving equity to the lenders or selling the company outright. He believes that, through these strategies, abc will reduce the financial distress and enhance the reputation of the company in the market. Required: You are required to write an independent report to finance director Ms Jessica regarding the following issues: 2. Using the appropriate model, analyses abc business opportunities and the competitive environment of industry structure in der Land and Europe. abc is a public listed company based in def Land, since 2000. abc is a specialist retailer of nutritional and health products, including herbs and organic products. abc has manufacturing facilities in def Land and operates its stores under the name 'Nuttr+' The company slogan is 'Health is Life' and is widely used in its advertisement abc has 10,000 employees (40 percent is female) from various demographic backgrounds. The company has qualified and accredited professionals' employees in its Research and Development (R&D) team. abc has a large product portfolio in the market and claimed its products meet Food and Drug Administration (FDA) guidelines as demonstrated by third-party analysis and strict adherence to the Current Good Manufacturing Process (CGMP). The company has over 50 stores in the Soul Land and now has expanded its presence to a few countries in Europe such as Estonia, Latvia and Finland. Currently, NHH is headed by Mr Ryan who has wide experience of more than 15 years in the retail and pharmaceutical industry. Year 2001 until 2021 In June 2016, the company announced an exclusive agreement with Hatson mart and will begin selling a select assortment of products in their 100 stores and online at hatson.com. "With retailers like Hatson in our distribution list, I'm confident our expanding wholesale distribution will continue making abc the most trusted and recognized personal health and wellness brand in the marketplace," said Mr hhh, (CEO) of abc. He believes that through this business partnership, the abc is making a healthy lifestyle more accessible than ever by delivering quality products to consumers via Hatson's expansive network of stores. The company spent many years and millions of dollars approximately $5 million (R&D $1 million and $4 million for 2002 and 2021 respectively), from discovery to product launch. While the major competitors, Bio Life 2 spend $10 million which is more than the average of R&D in the industry of $3 million. Earlier 2010, the growth of the supplement industry in def Land and Europe are gradually increasing by 10 percent every year. Dr Liina, a consultant in Internal Medicine and Nephrology and Social Media Health Practitioner, says "As European's population has grown older, fatter, and sicker, there's potential for them become a targeted supplement use to fill in some nutrient shortfalls caused by unhealthy eating habits or disease-related deficiencies. Also, the increase in non-communicable diseases such as cancer saw people spending more on curative, rehabilitative, and preventative care." Earlier this year, the government of Soul Land and some of the European authorities, announced plans to strengthen oversight of the supplement industry. In a March press release, FDA commissioner Dr Fabian said that "The growth in the number of adulterated (unregistered) and misbranded products including those spiked with drug ingredients were not declared on their labels, misleading claims, and other risks have creates new potential dangers to the consumer". He also said that, "from multivitamins and herbs to probiotics and protein powders, roughly four out of five European now take some supplement regularly. The expert says many consumers don't recognize or appreciate the risks that accompany the use of this supplement. They have been lured by the supplement salesman about the promise of health and longevity in the form of a drink, pill or powder. Dr Beth, director of research at the def University School of Medicine, says, "Most of the supplement companies, have high spending in marketing rather than on proper research and development. She adds "the current legal landscape permits this and the barrier of entry into the marketplace for supplements is very low." On February 2021, the company plan to close 20 stores and hopes to sell the remainder of 10 stores to another company in Latvia, according to one of the company executive, Ms Sarah. She also said that abc proposed closing 120 of its 200 locations in 4 countries. The stores targeted for closure have been described as "underperforming or unprofitable". "To date, the company liabilities of debt and other obligations has more than $140 million against estimated assets of $70 million. abc had $60 million of debt coming due within the next year, and it simply didn't have the cash to survive. The revenue has declined for straight 6 years (2014 until 2020) and has posted a negative profit for the past five years since 2016," said Ms Jessica, finance director in abc. In addition to that, abc has been hit with a lawsuit for selling supplements with illegal ingredients or fake products that do not contain what is on the label. The lawsuit claims that abc sold thousands of units of products in Soul Land that contained Drug X22 (a synthetic chemical) that were falsely labelled as a dietary supplement. Due to this lawsuit, abc was forced to remove all products containing Drug X22 from the market which caused a significant drop in the third quarter sales for the year 2021. After years of financial distress, CEO Mr Ryan doesn't believe the company should be liquidated, and his exit plan to emerge from bankruptcy by either giving equity to the lenders or selling the company outright. He believes that, through these strategies, abc will reduce the financial distress and enhance the reputation of the company in the market. Required: You are required to write an independent report to finance director Ms Jessica regarding the following issues: 2. Using the appropriate model, analyses abc business opportunities and the competitive environment of industry structure in der Land and Europe