Question: Please use correct key terms described in your subject to explain strategies. Choose a Convenience product. Give it a Name. Give details of the product

Please use correct key terms described in your subject to explain strategies.

Choose a Convenience product. Give it a Name.

  1. Give details of the product assortment. (e.g. if the product is bread the product mix can be wheat bread, bread with nuts, Low calories bread, eggless bread. Etc.)
  2. Explain why you believe this is a convenience product.
  3. Who are the competitors for this product? Name them. Explain why you have identified them as competitors.
  4. Which place strategy/ Strategies will you choose? Explain why you have chosen the strategy?
  5. Which promotion strategy /Strategies will you choose? Explain why?
  6. Which pricing strategy/ Strategies will you choose? Explain why?

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