Question: Please use Excel to answer this question Question 6 [Total of 10 points] Hyperion, Inc. currently sells its latest high-speed color printer, the Hyper 500
Question 6 [Total of 10 points] Hyperion, Inc. currently sells its latest high-speed color printer, the Hyper 500 , for $350. It plans to lower the price to $300 next year. Its cost of goods sold for the Hyper 500 is $200 per unit, and this year's sales are expected to be 20,000 units. Part 1: [5 points] Suppose that if Hyperion drops the price to $300 immediately, it can increase this year's sales by 25% to 25,000 units. What would be the incremental impact on this year's EBIT of such a price drop? Report here final values (2-digits of significance) and have complete calculations in your spreadsheet. Part 2: [5 points] Suppose that for each printer sold, Hyperion expects additional sales of $75 per year on ink cartridges for the next three years, and Hyperion has a gross profit margin of 70% on ink cartridges. What is the incremental impact on EBIT for the next three years of a price drop this year? Report here final values (2-digits of significance) and have complete calculations in your spreadsheet
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