please view the ad and answer questions 1-4

HUNGER LEVEL This assignment is based on the FCB Grid article and the lecture on the FCB grid. The idea behind the grid is to capture the different ways in which people seek out and process information for different types of products based on the buying motives and levels of involvement that characterize the products. In this assignment, you're asked to pick one of four ads and analyze it in the context of the FCB grid. Select one of the four ads below to analyze. Which ad have you chosen? (Highlight your choice) Ad 1 TV Commercial for the Lincoln Aviator Ad 2 Snickers Ad 3 Tiffany's Ad 4 Bounty Paper Towels 1. In which quadrant would you expect the product in this ad fall on the FCB grid? (Highlight your choice) High Involvement - Thinking High Involvement - Feeling Low Involvement - Thinking Low Involvement - Feeling 2. Why do you think the product would fall in this quadrant? If it is a product that is specifically mentioned in the article, that can be your reason. If not, you need to provide some argument or reasoning which references what you've learned about the four different quadrants, in your response. (write your response below this question) Do you think the ad is consistent with the expectations for the product? (write your response below this question) Why (or why not) do you think the ad is consistent with expectations? (Ex: if you believe the product in an ad would fall in the high involvement thinking quadrant of the FCB grid, but the ad is about the look or image of a product, it is not consistent with the expectations for the product category and you should be able to explain why they are different). (write your response below this question)