Please view the image for Activity #1 . Then describe a purchase scenario (real or imagined) using the Consumer Decision Process. Also, describe the role of at least three external and internal influences made in the decision process. Finally, explain the role of self concept and lifestyle in the purchase process. Please be as detailed as possible in your answer. You are free to include visuals. Be sure to clearly connect the various aspects of the purchase with the course related concepts.

 

 

 

Transcribed Image Text:

External Influences Culture Subculture Demographics Social Status Reference Groups Family Marketing Activities Experiences and Acquisitions Decision Process Situations Problem Recognition Internal Influences Perception Learning Self-Concept and Lifestyle Needs - Information Search Desires Memory Motives Personality Emotions Attitudes Experiences and Acquisitions Alternative Evaluation and Selection - Outlet Selection and Purchase Postpurchase Processes External Influences Culture Subculture Demographics Social Status Reference Groups Family Marketing Activities Experiences and Acquisitions Decision Process Situations Problem Recognition Internal Influences Perception Learning Self-Concept and Lifestyle Needs - Information Search Desires Memory Motives Personality Emotions Attitudes Experiences and Acquisitions Alternative Evaluation and Selection - Outlet Selection and Purchase Postpurchase Processes