Question: Please write 3 examples / inputs ( 2 pages max ) on how Kit Kat worked with the Japanese culture and became popular in Japan.The
Please write examples inputs pages max on how Kit Kat worked with the Japanese culture and became popular in Japan.The sevenstory Don Quijote megastore in the Shibuya district of Tokyo is open hours a day, but its hard to say when its rush hour, because theres always a rush. A labyrinth of aisles leads to one soaring, psychedelic display after another presided over by cartoon mascots, including the mascot of Don Quijote itself: an enthusiastic blue penguin named Donpen who points shoppers toward toy sushi kits and face masks soaked with snail excretions and rainbow gel pens and splittoe socks. The candy section is vast, with cookies and cakes printed with Gudetama, Sanrios lazy egg character, and shiny packages of dehydrated, caramelized squid. Its one of the few places where an extensive array of Japans many Kit Kat flavors are for sale. Though the chocolate bar is sold in more than countries, including China, Thailand, India, Russia and the United States, its one of Japans bestselling chocolate brands and has achieved such a distinctive place in the market that several people in Tokyo told me they thought the Kit Kat was a Japanese product.
A Kit Kat is composed of three layers of wafer and two layers of flavored cream filling, enrobed in chocolate to look like a long, skinny ingot. It connects to identical skinny ingots, and you can snap these apart from one another intact, using very little pressure, making practically no crumbs. The Kit Kat is a sweet, cheap, delicately crunchy artifact of the th centurys industrial chocolate conglomerate. In the United States, where it has been distributed by Hershey since it is drugstore candy. In Japan, you might find the Kit Kat at a drugstore, but here the Kit Kat has levels. The Kit Kat has range. Its found in department stores and luxurious Kit Katdevoted boutiques that resemble highend shoe stores, a single ingot to a silky peelaway sheath, stacked in slim boxes and tucked inside ultrasmoothopening drawers, which a welldressed, multilingual sales clerk slides open for you as you browse. The Kit Kat, in Japan, pushes at every limit of its form: It is multicolored and multiflavored and sometimes as hard to find as a golden ticket in your foil wrapper. Flavors change constantly, with many appearing as limitededition runs. They can be esoteric and so carefully tailored for a Japanese audience as to seem untranslatable to a global mass market, but the bars have fans all over the world. Kit Kat fixers buy up boxes and carry them back to devotees in the United States and Europe. All this helps the Kit Kat maintain a singular, cultlike status.
The Kit Kat first came to Japan in but the first percent, truly onbrand Japanese Kit Kat arrived at the turn of the millennium, when the marketing department of Nestl Japan, the manufacturer of Kit Kats in the country, decided to experiment with new flavors, sweetness levels and types of packaging in an effort to increase sales. Strawberry! A pinkish, fruity Kit Kat would have been a gamble almost anywhere else in the world, but in Japan, strawberryflavored sweets were established beyond the status of novelties. The strawberry Kit Kat was covered in milk chocolate tinted by the addition of a finely ground powder of dehydrated strawberry juice. It was first introduced in Hokkaido coincidentally and serendipitously at the start of strawberry season. Since then, the company has released almost more flavors, some of them available only in particular regions of the country, which tends to encourage a sense of rareness and collectibility. Bars flavored like Okinawan sweet potatoes, the starchy, deep purple Japanese tubers, are available in Kyushu and Okinawa. The adzuki beansandwich bars are associated with the city of Nagoya, where the sweet, toasted snack originated in a tea shop at the turn of the th century and slowly made its way to cafe menus in the area. Shizuoka, where gnarly rhizomes with heartshaped leaves have been cultivated for centuries on the Pacific Ocean, is known for its wasabiflavored bars.
The most popular kind of Kit Kat in Japan is the mini a bitesize package of two ingots and Nestl estimates that it sells about four million of these each day. In any given year, there are about flavors available, including the core flavors plain milk chocolate, strawberry, sake, wasabi, matcha, Tokyo Banana and a darkchocolate variety called sweetness for adults plus to rotating new ones. In August, Nestl was preparing to release a shingen mochi Kit Kat, based on a traditional sweet made by the Japanese company Kikyouya, which involves three bitesize pieces of soft, squishy mochi packed with roasted soybean powder and a bottle of brownsugar syrup, all assembled to taste. It seemed almost presumptuous for Nestl to flavor a chocolate bar like shingen mochi, which is rooted in traditional Japanese confectionary, then stamp its bran
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
