Question: Please write a case (with an appropriate title) about international Brand management . The case you write should meet the following requirements: 1) Your case
Please write a case (with an appropriate title) about international Brand management . The case you write should meet the following requirements:
1) Your case should be related to a real brand from any country in the world.
2) Make sure that your case can be used to demonstrate the concepts or theories introduced in the International Branding Strategy course. For example, you can write a case about how a company successfully (or unsuccessfully) enter a foreign market by using appropriate (or inappropriate) entry mode.
3) You should also attach no less than 3 questions to your case and your corresponding answers. The questions should be closely related to the concepts or theories you would like todemonstrate in your case.
4) The case should NOT be less than 2000 words
5) No plagiarism please no loreal case
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