please write a conclusion about chapter 4 below. (80-100 word)

Chapter 4. Execution

How does the organization plan to reach its goals and implement its strategy?

Execution is generally the analysis of the company's current performance such as KPIs and how its related (engaged) to stakeholders. Upon analyzing the operating level of LEssence, it is possible to assess their performance against their initial goals and strategies. This way, the gap between the desired and actual performance is possible. In this section aspects such as employees, suppliers, production (bottlenecks) and customers will be analyzed.

4.1 Engaging stakeholders

Who are the stakeholders?

Lessence is owned by their stakeholders, as is it a Public Limited Company. (PLC) This means, Lessence offers shares of stock to the public. Normally, being a PLC offers great advantages like the ability to raise additional finance or additional growth and expansion opportunities through this additional support.

The Board of Directors is responsible for the running of the business and consists of the Managing Director Berend van Vliet, Finance Director Harry Eilers, Supply Chain Director Stefan Lopez from the Netherlands and Ruud de Wit, who recently joined the team as HR Director. In addition to these board members, there are two additional senior positions in the company: Head of R&D and Innovation, who reports directly to the SCD, and the Head of Sales & Marketing, who reports directly to the MD.

As a Public Limited Company (PLC) lEssence must inform the shareholders on a regular basis and elaborate on the well-being of the company. Transparency about their situation is essential in order to attract more shareholders. As a result of stairwell to invest due to higher prices y and profitability more shareholders are willing to invest due to higher prices. The interests should be mutual between the company management and shareholder interests. A problem LEssence is facing is about keeping employees and customers informed concerning actions and initiatives taken. For instances, in the cosmetic industry information about how these products are prepossessed, cultivated and produced. This way, inconvenient situations can be prevented. In the cosmetic industry, the image, the influence, the provenance of the product is primordial. People want to be informed as much as possible about the products, so people can trust a brand and potentially recommend it to a friend. Once again transparency plays a big role when it comes to employees and customers in order to create an environment of trust and loyalty to the brand. Staff turnover are prevented when an employee loyalty is developed through transparency. Internal structures have an impact on the external ones such a better opinion and ideas (good for a Marketing plane). To improve the productivity of employee's transparency enters in account. That strategy will also keep motivates the employees motivation higher. Being more open assures trust between LEssence and its stakeholders.

As Engaging Stakeholders is the action taking place, stakeholders are kept aware of the situation of the company and how the company is performing throughput the year.

Stakeholders will be at ease knowing their shares are being taken good care of and are

4.2 Creating sustainable value

Providing value that sustains the organizations and the context within which it exists is an ability which is called sustainable value. The effects the company has on their environment, can be aligned throughout the triple bottom line, with a company's people and profit strategies.

Lessence people strategy, or people strategy in general, deals with Human Resource Management. Lessence states that people are their most powerful resource, and they consider people as a key to competitive advantage. Paradox to that, as already mentioned, Lessence involves palm oil in their products, which has caused a negative stir. Lessence is using palm oil within their products, even if it is commonly known that the working conditions under which the palm oil is harvested are very weak.

Palm oil is a comparably cheap oil crop, which can produce a lot more per are than compared to other oil crops. Hence, smaller land and investments are required, as well as a smaller number of fertilizer or pesticides. Even though this is the case, Lessence should definitely consider using another matching component, as it is not sustainable at all. It is not only causing negative impacts on the workers life, but also on our planet, which was mentioned before as a part of creating sustainable value. To produce the palm oil itself, there will be a deforestation, mostly by burning the trees down. Throughout that, animals' habitats are getting destroyed and endangered animals are getting putted into danger. Another critical aspect of palm oil is that it holds about 45% of the worlds terrestrial carbon, therefore cutting them down is contributing to the climate change. ( ADD REFERENCE)

There has been no reaction or approach to solve the palm oil production from Lessence sites which questions Lessence stated mission, vision and purpose.

Even though they do state people as their most important resource, and emphasize on reducing their carbona footprint, there has been no reaction regarding the consumer protest against the usage of palm oil, or an attempt to change the component used in the products. This questions the stated mission, vision and purpose of Lessence company, as helping people enjoy lives should also be about their external workers outside the company. It becomes obvious that Lessence faces difficulties while aligning their strategies to the reality, or moreover the action the company is taking.