Question: *** Please write a short summary on importance on research before Advertising incident when in Ireland Nike published Black and Tan is a shoe nickname.

*** Please write a short summary on importance on research before Advertising incident when in Ireland Nike published "Black and Tan" is a shoe nickname. To the Irish, it means dark times. "Black and Tan" was the name of the British Paramilitary force that terrorized Irish People during their Civil War. Irish people were highly offended by the Nike's lack of research before releasing the shoes by this name. Irish people boycotted Nike and started looking for other shoe options. Please write a short summary on this issue of proper research on advertising.

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