please write an answer between 650 and 700 words

6. It is very important for a business to consider why and when to enter new markets effectively. Therefore: a) What factors does a business need to consider when deciding on which market to enter and the level of commitment required. Use examples to illustrate your points. (8 marks) b) You want to sell garden tools to a west European country. Assess the relative advantages and disadvantages of using licensing versus franchising when entering this new foreign market. (8 marks) c) Why do strategic alliances as a mode of market entry have such a high failure rate? How can the risks be reduced? (9 marks)