$$ Please write your answers below each question using the Q&A format.

$$ Main contents: typed in Times New Roman, $12$ Font, $1\mathrm{.}5$ line spacing

$$ Write at least $150$ words for each question

$$ Use diagrams and tables where appropriate

$$ You can use bullet points to make the answers look more clear

$$ You should list the reference at the end of your case study

based on

The state of AI in $2023$: Generative AI$$sbreakout year

$"$As organizations rapidly deploy generative AI tools, survey respondents expect significant effects on their industries and workforces." from QuantumBlack AI$,$ by McKinsey

In Chapter $1,$ we introduced the providers of market research as the below figure shows, please indicate McKinsey belongs to which category $($or categories$)$ and explain why. $(10$ points$)$

Fig. $1\mathrm{.}1$ The providers of market research

$2.$ Please describe $$The Market Research Process$$ of this survey $($Chapter $2).(20$ points$)$

$3.$ What are the units of analysis of McKinsey$$s survey $($Chapter $3)?$ Explain your answer. $(10$ points$)$

$4.$ Please summarize the information of sample and measures of this market survey $($Chapter $3).(10$ points$)$

$5.$ In this market survey report, what kind of data source it applied $($primary vs$.$ secondary data, or both, Chapter $4)?$ Elaborate how it used your proposed data source$($s$).(20$ points$)$

$6.$ What are the key insights you get from this market survey report? $(20$ points$)$

$7.$ Please indicate the highlights and drawbacks of this market survey and propose

your suggestions for improvement. $(10$ points$)$