pleaser answer this mc question

This is a fragment from the Harvard Business Review article Three Questions You Need to Ask Your Brand About: "Consumers might not consider a bank truly a "bank" unless it offers checking and savings plans, safe-deposit boxes, traveler's checks, and so on. The approach you use to meet these minimum requirements for playing the game will depend on where your product is in its life cycle." 1. WHAT IS THE ARTICLE REFERING TO? a Points of Parity b. Points of Difference Frame of Referrence None of the above