pls Do the assignment -

Pretend you are a relational communication and new media technology consultant, an expert on theory and research related to communication. You must select two cases from the list below and provide an analysis according to the task requested by the company. Each analysis must be approximately 2 pages.

You will do the following to prepare each analysis:

1. Answer the question provided using a relevant course theory or concept.
   1. The only restriction for selecting a theory or concept is that your logic is sound. For example, in this course, we discuss Politeness Theory in the context of breakups; however, you may choose to apply it to a situation that does not involve breakups as long as your arguments are coherent.
   2. Keep in mind that the (fictional) company team may not contain any communication researchers, and therefore any theories or concepts should be defined/explained in your own words.
2. Reference research findings from at least one empirical academic paper to support your claims. Reference these findings using APA format (i.e., using only the author last name and publication year in the in-text citation). This should be written in your own words. Here are a couple examples of how these should appear:
   1. For example, Alexopoulos and Timmermans (2020) found that dating app users were more likely to
   2. This has been supported empirically: One study found that people responded (Alexopoulos & Timmermans, 2020).
3. Provide an APA reference list at the end of the entire paper containing all cases references in alphabetical order.
4. Use your own words at all times (when describing the course theory, when summarizing a studys findings, etc.).
5. Only include content that directly addresses the companys needs- no formal introduction or conclusion is needed for this assignment.

use relevant course theory or concept below for the 2 cases.

-Politeness Theory

- Attachment Theory

- Interdependence theory

- Social Exchange Theory

- Cultivation Theory

- Social Comparison Theory

- Rusbuilt's Investment Model

Case 1: Breeze

What is it?

Breeze is a new dating app developed by a group of Dutch entrepreneurs and claims that you will spend more time dating and less time on your phone.

How does it work?

Once you have a match with another user, you need to indicate your availability and Breeze will set up the date for you. You will meet your potential love interest without having had any form of online interaction beforehand.

Your task

Because Breeze is in the process of developing its business model, the team is seeking counsel on their innovative idea. Using your knowledge of relational communication and new media, what could be the potential advantages and disadvantages to this new approach to online dating?

Case 2: Bumble

What is it? Bumble is a location-based dating app that facilitates communication between interested users, employing a swiping model similar to Tinder.

How does it work?

In heterosexual matches, only female users can make the first contact with matched male users. In same-sex matches, either person can send a message first.

Your Task

Data show that many Bumble users identifying as men are active on the apps (i.e., updating their profiles, spending time on the app, viewing other users profiles); however, their response rate to initial messages and length of conversations are lower than expected. The Bumble team would like to understand for what reasons would a dating app user invest time in a dating app without trying to pursue other users?