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CASE STUDY Last year, Mr. Rusell had received promotion to the position of Manager of Engineering -Deptt. of Florida Manufacturing Co., a medium-sized firm producing numerous household products: Rusell had an electrical engineering degree and had been with the company for about seven years since graduating from a reputed institute of technology. Rusell record as a design engineer was excellent. He had developed three new products that are being marketed around the world and was widely respected for his innovative contributions to the company recognised for its reputations as the industry leader in new product research and development. Not only was Rusell an effective engineer, he was also popular with almost everyone in the company. Throughout his seven years with the Florida Manufacturing Co., Rusell had kept himself up-to-date in his field by reading engineering journals and by attending conferences and workshops. Because of his technical/engineering experience with the company and his ability to get along with people, top management felt very confident in promoting Rusell to the position of Manager of Engineering, Deptt. Rusell early experience in coordinating the working of the eighteen engineers in the department proved to be a real challenge. He experienced considerable difficulties being a manager as compared to an engineer. He continued to be very involved with research and product design and worked very long hours (sometimes upto 12 hours a day) in order to keep up his design engineering. Recently, Rusell was told by his boss that he was not providing the leadership to the department that top management believed was necessary in order to achieve maximum effectiveness. Rusell also began to feel pressure from some of the engineers who likewise believed that he was involved in performing routine engineering job and not managing the department. Questions: (a) What is the basic problem confronting Rusell as a manager? (b) Did the management make a mistake in promoting Rusell to the position of a manager? (c) What should do in order to make to improve performance of Rusell as a manager