Question: pls help! 50% is wrong i need help figuring out the write one Assume the average value of a loyal customer (VLC) in a target

pls help! 50% is wrong i need help figuring out the write one pls help! 50% is wrong i need help figuring out the write

Assume the average value of a loyal customer (VLC) in a target market segment if the average purchase price is $55 per visit, the frequency of repurchase is 12 times per year, the contribution margin is 20%, and the average customer defection rate is 30%. If the customer defection rate changed to 25%, what is the percent change in the average VLC? 33% 20% 25% 10% 50%

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