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After Starbucks analyzed data about customer orders in its stores and industry reports about at-home consumption of hot and cold beverages, it decided to launch new bottled beverages and K-cups to sell in grocery stores, When the firm determined that 43 percent of tea drinkers avoid sugar and 25 percent of iced coffee drinkers dont add milk, starbucks decided to introduce two new unsweetened iced tea K-cups as well as iced coffee drinks without mik of other added flavors. These data are examples of single-source data primary data secondary data external data social media data