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Give 5 examples of brands that take indian cultural elements involved with brand promotion, usage or inspiration, in consideration

Question 1: Mela and Brands: The Unique Aspect of the Indian Culture (10 Marks: 500 words) Melas associated with religion is an inherent part of the Indian culture. In 2013, the Maha Kumbh mela drew about 5 to 8 crores of people over 30 to 40 days. Colgate, Unilever, Dabur and Vodafone are some of the brands that had participated in this mela. Melas are fairs organized across India during festivals or to mark any special occasion. Melas as a marketing platform may be much older than the organized knowledge on marketing. Lifebuoy had fifty hand wash stations across fifty km radius in one of the melas while Fair \& Lovely was sold by 500 salesmen with trays. Colgate had tied up with Airtel to target their audience with promotional messages using a popular radio personality. Yet another interesting aspect is the sensory aspect of a product that can be sampled by a consumer on the spot such as deodorants or a promotional pack of biscuits. Melas are likely to remain a part of the Indian culture despite the digitalization that seems to take over several aspects of consumer behaviour. Take examples of 5 brands to explain unique Indian cultural elements involved with the brand promotion, usage, or inspiration