Question: **PLS SOLVE ASAP, SOLVE WITHIN ONE HOURS IF POSSIBLE** SUBJECT- PRINSIP MARKETING (b) Vertical marketing system (VMS) is referred to a channel structure in which

**PLS SOLVE ASAP, SOLVE WITHIN ONE HOURS IF POSSIBLE** SUBJECT- PRINSIP MARKETING

**PLS SOLVE ASAP, SOLVE WITHIN ONE HOURS IF

(b) Vertical marketing system (VMS) is referred to a channel structure in which producers, wholersalers, and retailers act as a unified system. One channel member owns the others, has contracts with them, or has so much power that they all cooperate. Differentiate THREE (3) major types of VMSs with relevant examples. (12 marks)

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