Pls verify my answer if it is correct

3. VRIO Just answer with YES or NO Resource/ Is it valuable? Is it rare? Is it difficult Is Starbucks Can it be a capability to organized to basis for Imitate? capture its competitive value? advantage? Brand name YES YES YES YES YES Specialty YES NO NO YES NO coffees Upscale and YES NO NO YES NO cozy atmosphere Customer YES YES YES YES YES experience Coffee YES NO NO YE NO brewing equipments