Plummer contracts to buy 250 shares of Alghanim Industries believing that he is investing in the prosperous Alghanem Industries. When he realized what he had done, he requested to withdraw from the contract he is slapped with a heavy penalty. Plummer refused to pay the penalty saying that the investment was made in the wrong company. Plummer comes to you for assistance. Discuss the principle which you would use to advise him giving reasons for the advice.