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MULTIPLE CHOICE VERSION 2 21) Which of the following is not one of the "four financial pillars"? A) investment dealers life insurance companies dit card companies ) trust companies E) chartered banks 22) Promotions seek to accomplish all of the following with potential customers except: A) make them knowledgeable about products B) make them aware of products C) persuade them to purchase products . D) persuade them to dislike all other competitors' products them to like products 23) Which term is used to identify the creation of a product or product image that is different enough from existing products to attract consumers? A) product diversification B) product management C) product development D) product differentiation )promotion 24) we can offer you a quality men's suit for under $200," the salesman says. Actual price is $199.99. This is an example of A) odd-even pricing. ) price lining C) price detailing D) price choking E) salesman's jabber 25) Mega Computer issued stock with a face value of one cent and then sold the shares to the public for $20.00 each. Ted bought 10 shares at that price. Today, Ted sold his shares to David for $25.00 each. What are Ted's capital gains? A) $19.99 B) $20.00 C) $50.00 D) $25.00 E) $0.01 26) The mix of debt and equity funding that a firm uses is called its: A) long-term funding mix B) financial mix C) debt-to-equity ratio D) capital structure E) corporate capital mix