Plz answer all these multiple questions. If not, do not answer them.

1. When Uber launched, it stuck to this message: It is the smartest way to get around. One tap and a car comes directly to you. Your driver knows exactly where to go. Payment is completely cashless. What is true about this statement:

a. This was Uber's slogan b. This was Uber's vision statement c. This was Uber's value proposition d. This statement was created to list all the features of Uber's service /

2. Which customer segment Warby Parker is not going after?

a. people who only cared about the price b. people who cared about fashion c. people who cared about design d. people who thought glasses were a core part of their identity

/

3. Which of the following would not be considered the foundation (guideposts) for creating a brand by Neil Blumenthal?

a. Mission b. Vision c. Brand name and logo d. Core values /

4. When should you NOT use a focus group?

a. When you're just starting to get to know your customer. b. When you're brainstorming ideas. c. When you're documenting what actions a customer takes. d. When you're trying to gauge how the public will react. /

5. I want to better understand how my students are using LinkedIn Learning, so I ask my students to record their screens over a one-week period and explain what they are looking at. This would be called:

a. Image-based interview b. Ethnography c. Focus group d. Diary study