Plz answer these questions which are mentioned in Case Study

CASE 3-5 THE PSYCHOGRAPHICS OF LUXURY SHOPPERS Marketers are always trying to fine-tune their segmen- tonk into account demographics and life stage factors tation strategies. For example, retailers may find that the researchers identified five unique segments, income is a necessary, but not sufficient, indicator of luxury spending or shopping patterns. To illustrate, Sim sons Market Research recently conducted a psycho Discussion Questions graphic analysis relating to luxury buying and shopping 1. For which segment(s) do you feel that products are The analysis, which examined middle-class and affluent most likely to become part of the extended sell? single women who were heads of their households, also What are the marketing implications of this? 2. Which segments appear to be more motivated by 4. Choose two segments which you feel would be functional concerns versus those motivated by the viable but different markets for spas. Develop a need to keep up with the latest styles and trends? marketing plan for each segment, to include core What are the marketing implications of this? positioning statement, media venues, key product/ 3. Can you explain why Savvy Career Women place service features, and promotional materials great emphasis on clothing and fashion, while lux. Source: Sim Mere Rasher 21. apented in R. Gudyn, tury automobiles really aren't that important? The Good Life." Ami Denphics. Now. 331. haar Teen Seakou Quality Achey A, September 13, 2004, p5 Savvy Career Women Uscale Nature Edicated Working Women No Kids Single Working Moms Active Grandmas Consumer Description Women 41 50 39 30 $45.916 S160,425 04 100 115 131 172 110 59,808 103 112 127 $19,754 37 32 78 92 90 75 $35,431 95 103 79 136 Macian age Mecian nome I am very happy with my in I tri poeplewhure It is worth paying extra for quality goose Home decor is a particular interest I can't resistentive pertura/cologne I the other people to think Imrich Ited to spend money without thinking Most everything wear is the nighest quality spend more than can afford for clothes Il whead to buy expensive teme 123 103 151 01 121 96 123 218 97 00 102 101 150 121 124 201 3 136 100 127 97 Piceand mortar-who's birortant in quite wit wat 103 71 100 100 54 34 59 114 120 111 100 152 Options on a car impresse prefer driving a luxury car i ty to nepe with changes in style/ashion 100 75 96 101 101 121 33 125 70 Ne Evropt forage and income where here years and delom, ty 100 in matinale for A4 indicato percent likely pre with me Sample seal See Mp with November 2012 noptic. Copyrigh Chalme 24 CASE 3-5 THE PSYCHOGRAPHICS OF LUXURY SHOPPERS Marketers are always trying to fine-tune their segmen- tonk into account demographics and life stage factors tation strategies. For example, retailers may find that the researchers identified five unique segments, income is a necessary, but not sufficient, indicator of luxury spending or shopping patterns. To illustrate, Sim sons Market Research recently conducted a psycho Discussion Questions graphic analysis relating to luxury buying and shopping 1. For which segment(s) do you feel that products are The analysis, which examined middle-class and affluent most likely to become part of the extended sell? single women who were heads of their households, also What are the marketing implications of this? 2. Which segments appear to be more motivated by 4. Choose two segments which you feel would be functional concerns versus those motivated by the viable but different markets for spas. Develop a need to keep up with the latest styles and trends? marketing plan for each segment, to include core What are the marketing implications of this? positioning statement, media venues, key product/ 3. Can you explain why Savvy Career Women place service features, and promotional materials great emphasis on clothing and fashion, while lux. Source: Sim Mere Rasher 21. apented in R. Gudyn, tury automobiles really aren't that important? The Good Life." Ami Denphics. Now. 331. haar Teen Seakou Quality Achey A, September 13, 2004, p5 Savvy Career Women Uscale Nature Edicated Working Women No Kids Single Working Moms Active Grandmas Consumer Description Women 41 50 39 30 $45.916 S160,425 04 100 115 131 172 110 59,808 103 112 127 $19,754 37 32 78 92 90 75 $35,431 95 103 79 136 Macian age Mecian nome I am very happy with my in I tri poeplewhure It is worth paying extra for quality goose Home decor is a particular interest I can't resistentive pertura/cologne I the other people to think Imrich Ited to spend money without thinking Most everything wear is the nighest quality spend more than can afford for clothes Il whead to buy expensive teme 123 103 151 01 121 96 123 218 97 00 102 101 150 121 124 201 3 136 100 127 97 Piceand mortar-who's birortant in quite wit wat 103 71 100 100 54 34 59 114 120 111 100 152 Options on a car impresse prefer driving a luxury car i ty to nepe with changes in style/ashion 100 75 96 101 101 121 33 125 70 Ne Evropt forage and income where here years and delom, ty 100 in matinale for A4 indicato percent likely pre with me Sample seal See Mp with November 2012 noptic. Copyrigh Chalme 24