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Question 15 Save Answer 1 points will take place, with consumers in the TV audience being Dunkin' provides its products to judges on America's Got Talent, with the hope that stimulated below their level of conscious awareness a Stimulus notice Stimulus identification Subliminal perception d. Classical conditioning Question 14 1 points Save Answer Which of the following is not an example of a defense mechanism that a consumer could use to deal with the failure to achieve a goal such as preparing a Thanksgiving dinner? Aggression 6. Projection c. Rationalization d. Rejection Question 13 1 points Saved Based on this principle from consumer learning. Burger King uses a different design for its stores than McDonald's does for its stores, with the hope that consumers will distinguish them. ca. Stimulus generalization b. Stimulus discrimination O Stimulus identification d. Stimulus determination