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Question 5 Not yet answered Marked out of 10.0 P Flag question E1. Case Let Analysis : Al Ayan Company is one of the medium level company producing play toys for children in Sultanate of Oman. Since last year, the company has been receiving increasing complaints on the quality and durability of toys. The company wanted to address this issue very seriously. The company benchmarked with another play toy company and planned to concentrate on Quality aspects such as the material used, cost of the material, no of defects, scrap items etc. The company wants to improve the image in public and make sure that the company manufacture toys with high quality. Answer the following questions (10 Marks) A. Identify and explain the level of benchmarking used by Al Ayan Company. Any three points. (3 Marks) B. Link the case related to the four phases of benchmarking and explain in detail. (4 Marks) C. If Al Ayan adapts Deming's Principles, will it improve the image of the company in public? Justify with any two principles