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The museum difector is considering a proposal by the head of the Neighborhood Outreach Protram to keep the Evening Lecture Serles but expand it by offering a Weekend Lecture Series as well. The Weekend Series would be offered in a single location. downtown near the museum itself. The program head estimates that the attendance of the combined series (fivening and Weekend) woukd be double that of the current Evening Series. The revenue of the combined Series would be 90 percent higher because of some price discounts that would be offered. Because the Weekend Series would be new, a more intensive atvertising campaign would be required. The director estimates that advertising costs for the combined Series would be 50 porcent higher than their curtent level. Lecturer foes and expenses will increase by only 75 percent, because of the larger rooms used on the weekend. 5 taff operating costs will increase by 25 percent. Rental costs for the Weokend Series will be $13,500 annually. Total food and beverage costs will increase by 60 percent whin the new Series. The larger program will require an increase in Museum overhead of 59,500 . Allocated museum overhead for the combined Series will be $36,500 annually. Required: a. Using the worksheet below, determine what will be the contribution of the expanded lecture series given these estimates. b. Are there other factors the director should consider before making a declsion? Complete this question by entering your answers in the tabs below. a. Using the worksheet below, determine what will be the contribution of the expanded lecture series given these estimates. b. Are there other factors the director should consider before making a decision? Complete this question by entering your answers in the tabs below. Using the worksheet beiow, determine what will be the contribution of the expanded lecture series given these estimates