PLZ MARK TRUE OR FALSE.

T/F S No 1 2 Statement Set of activities beginning with the perception of a market opportunity & ending in the production, sale and delivery of a product" is called as Product Planning. Explicit needs is always more important than latent needs in determining customer satisfaction How can a concept under testing be improved" can be one of the critical questions during concept testing? A customer selection matrix is useful for exploring solution to problem 3 4 6 7 9 Decision matrix approach for concept selection can be termed as a structured 5 approach Latent needs are those that many customers recognize as important in a final product but do not or cannot articulate in advance. TRIZ is based on theory that directly identifies solution to a problem, 8 Economic analysis is being done during almost all the phases of PDD. The combination table helps the team in dividing the possible solutions into independent categories. 10 Project organizations tend to breed rapid and effective coordination among diverse functions A mission statement for each product development project documents the 11 product description, benefit proposition, business goals, target markets, critical assumptions, selected concepts and the product's stakeholders. 12 For highly complex products, overall specifications must flow down to relevant sub systems' specifications 13 Defining a survey population is an important decision during concept testing. The criterion for screening matrix is defined on the basis of customer needs only. 15 Benchmarking can reveal existing concepts that have been implemented to solve a particular problem Products build around a pre-existing technological subsystem are categorized as 16 technology push products 14