Question: Plz solve as per 14 marks. and do solve fast. Its urgent Q.3. Market segmentation and mass marketing are opposite strategies. Do you agree? It

Plz solve as per 14 marks. and do solve fast. Its

Plz solve as per 14 marks. and do solve fast. Its urgent

Q.3. Market segmentation and mass marketing are opposite strategies. Do you agree? It is about efficiency and effectiveness. Amazon wants to know whether online buyers are one homogeneous group of customers or they can be segmented for better targeting. Develop a segmentation scheme for Amazon

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