Question: 5 How important is exclusivity on a licence deal? 6 Examine the intellectual property concerns for potential food brand owner customers regarding whether their

5 How important is exclusivity on a licence deal? 6 Examine the

5 How important is exclusivity on a licence deal? 6 Examine the intellectual property concerns for potential food brand owner customers regarding whether their competitors may get access to the product. 7 It seems that firms like the product, but do not want to pay extra for it. How could this be ameliorated?

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5 Ex clus ivity is not always a key factor in licence deals It depends on the type of product being licensed and the market For example if a company i... View full answer

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