Question: point ( s ) possible What is the ultimate aim of customer relationship management? A . To produce high customer equity B . To maintain

point(s) possible
What is the ultimate aim of customer relationship management?
A. To produce high customer equity
B. To maintain high customer loyalty
C. To increase share of customer
D. To produce high customer profitability
E. To establish brand equity
 point(s) possible What is the ultimate aim of customer relationship management?

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