Pomona Equipment Company is estimating 'Market Sales Potential (Units & Dollars) in 2023' related to special...

 

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Pomona Equipment Company is estimating 'Market Sales Potential (Units & Dollars) in 2023' related to special tools, and conducting 'Sales Forecast (Units & Dollars) in 2023' for its newly developed special tool. The average unit of this special tool in the market is expected to sell at $5. There are three groups of buyers that Pomona Equipment Company is paying attention to: Group 1: Southem California Male population aged between 18-24 years; 30% of this population group is expected to purchase this special tool; Average consumption per person per year is 3 units. - Group 2: Southem California Male population aged between 25-44 years; 20% of this population group is expected to purchase this special tool; Average consumption per person per year is 2 units. - Group 3: Southern California Female population aged between 18-24 years; 10% of this population group is expected to purchase this special tool; Average consumption per person per year is 1 unit. • Pomona Equipment Company's Info: Its own target market: 40% of the potential buyers described above; Communication/Distribution coverage: 50% of the potential buyers described above; Special tool price: $5/unit. Tips for Solutions: Use the most recent information of the provided Census table, and take gender ratio' and population growth rates' into your computations. Tips for Solutions: Do "Simple linear trend prediction" to estimate the future population for each group. Southern California Census: Population by Sex and Selected Age Groups: 2000 and 2010 Note: No Census data available for year 2020. Most recent data reported year is 2010. Sex and 2000 2010 Change, 2000 to 2010 Selected Age Number Percent Number Percent Number Percent groups Total 2,500,000 100.00% 3,000,000 100.00% 500.000 20% Population Sex Men 50.00% 50.00% 1,250,000 1,250,000 Selected Age Groups 1,500,000 250,000 20.00% Women 50.00% 1,500,000 50.00% 250,000 20.00% Under 5 vears 5 to 17 years 18 to 24 years 100,000 4% 110,000 4% 10,000 10% 500,000 20% 550,000 17% 50,000 10% 300.000 12% 360.000 12% 60.000 20% 160,000 100.000 25 to 44 years 800,000 32% 960,000 32% 20% 17% 25% 45 to 64 years 65 vears and 400,000 16% 500,000 400,000 16% 520.000 17% 120,000 30% over 3.1) Estimate Market Sales Potential (Units and Dollars) related to this special tool in 2023. (6pts) 3.2) Estimate Pomona Equipment Company's sales forecast (Units and Dollars) in 2023 related to its special tool. (4pts) 3.3) For Pomona Equipment Company, the total variable cost (= cost of goods sold) of its special tool is $2 per unit (It will stay unchanged). Compute the 'unit contribution ($/unit) and "contribution margin ratio (%)" of this tool (4pts) 3.4) Estimate the 'total contribution ($, total gross margin)' for Pomona Equipment Company related to this tool. (4pts) 3.5) Pomona Equipment Company will spend S60,000 for all marketing expenses, and $40,000 for administrative costs. The total R&D cost related to this tool is $200,000. Would you launch this tool in 2023? Why? (4pts) Pomona Equipment Company is estimating 'Market Sales Potential (Units & Dollars) in 2023' related to special tools, and conducting 'Sales Forecast (Units & Dollars) in 2023' for its newly developed special tool. The average unit of this special tool in the market is expected to sell at $5. There are three groups of buyers that Pomona Equipment Company is paying attention to: Group 1: Southem California Male population aged between 18-24 years; 30% of this population group is expected to purchase this special tool; Average consumption per person per year is 3 units. - Group 2: Southem California Male population aged between 25-44 years; 20% of this population group is expected to purchase this special tool; Average consumption per person per year is 2 units. - Group 3: Southern California Female population aged between 18-24 years; 10% of this population group is expected to purchase this special tool; Average consumption per person per year is 1 unit. • Pomona Equipment Company's Info: Its own target market: 40% of the potential buyers described above; Communication/Distribution coverage: 50% of the potential buyers described above; Special tool price: $5/unit. Tips for Solutions: Use the most recent information of the provided Census table, and take gender ratio' and population growth rates' into your computations. Tips for Solutions: Do "Simple linear trend prediction" to estimate the future population for each group. Southern California Census: Population by Sex and Selected Age Groups: 2000 and 2010 Note: No Census data available for year 2020. Most recent data reported year is 2010. Sex and 2000 2010 Change, 2000 to 2010 Selected Age Number Percent Number Percent Number Percent groups Total 2,500,000 100.00% 3,000,000 100.00% 500.000 20% Population Sex Men 50.00% 50.00% 1,250,000 1,250,000 Selected Age Groups 1,500,000 250,000 20.00% Women 50.00% 1,500,000 50.00% 250,000 20.00% Under 5 vears 5 to 17 years 18 to 24 years 100,000 4% 110,000 4% 10,000 10% 500,000 20% 550,000 17% 50,000 10% 300.000 12% 360.000 12% 60.000 20% 160,000 100.000 25 to 44 years 800,000 32% 960,000 32% 20% 17% 25% 45 to 64 years 65 vears and 400,000 16% 500,000 400,000 16% 520.000 17% 120,000 30% over 3.1) Estimate Market Sales Potential (Units and Dollars) related to this special tool in 2023. (6pts) 3.2) Estimate Pomona Equipment Company's sales forecast (Units and Dollars) in 2023 related to its special tool. (4pts) 3.3) For Pomona Equipment Company, the total variable cost (= cost of goods sold) of its special tool is $2 per unit (It will stay unchanged). Compute the 'unit contribution ($/unit) and "contribution margin ratio (%)" of this tool (4pts) 3.4) Estimate the 'total contribution ($, total gross margin)' for Pomona Equipment Company related to this tool. (4pts) 3.5) Pomona Equipment Company will spend S60,000 for all marketing expenses, and $40,000 for administrative costs. The total R&D cost related to this tool is $200,000. Would you launch this tool in 2023? Why? (4pts)

Answer rating: 100% (QA)

Note Since we are given a change in population in different age groups therefore we have calculated ... View the full answer