Question: Pooja believed that the company needed to be developing a new product to appeal to a new market segment. The CEO did not like the

Pooja believed that the company needed to be developing a new product to appeal to a new market segment. The CEO did not like the idea. Pooja spend months talking to the VP of Sales, the Executive VP of Manufacturing and Production, the head of the R&D team, the Chief Financial Officer and to individual sales people. Eventually, they all came to agree with Pooja and in an executive meeting where Pooja again presented his idea, the meeting attendees indicated their support, despite the CEO's reluctance. The CEO agreed to develop the product. Pooja used which political tactic to achieve his goal?

Controlling access to persons

Coalitions and alliances

Using outside experts

Controlling the agenda

Selective use of objective criteria

Pooja believed that the company needed to be developing a new

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