Poor operations research can have negative impacts on resource allocation, cost, decision-making, and supply chain issues. Inaccurate operations research can result in higher costs which affect profitability and the overall performance. Operations research assists in decisions and poor operations research can affect things by creating suboptimal decisions. Supply chains are affected by issues to inventory and impacting delivery of products. Marketing efforts can also be impacted by poor operations research because opportunities can be missed and audiences that were supposed to be targeted may miss the intended strategies. Without operations research companies may not be ready for success