Popeyes quick serve restaurant $($QSR$)$ has gone through several rebranding efforts since its inception as Chicken on the Run. The case outlines Popeyes rebranding efforts and competitive landscape. Since Popeyes main competitor in the QSR space is Chick$-$fil$-$A$.$ How would you evaluate Popeyes rebranding as it tries to capture share from Chick$-$fil$-$A$.$ Do you think that it will be successful? Please consider the critical elements of a QSR; Fool Quality, Service, Price, and Promotion. If you have not experienced either Popeyes or Chick$-$fil$-$A$,$ be certain to go to each before writing this paper