1. Porter and Kramer (2011) contrasted creating shared value (CSV) with the conventional approach to corporate social responsibility (CSR). Discuss the two programs in relation to Porter and Kramers CSV model and evaluate whether the two programs are CSV or CSR according to Porter and Kramers framework. (30 marks)

2. Propose how to articulate the social impact of the two programs. (10 marks)

3. Suppose Marriot wants to show longer term commitment to support healthcare professionals, what would you suggest Marriot to do? (10 marks)

Marriott International's responses to COVID-194 Marriott International, Inc. is an American multinational diversified hospitality company that manages and franchises a broad portfolio of hotels and related lodging facilities. Marriott International is the third largest hotel chain in the world. It has 30 brands with 7,003 properties in 131 countries and territories around the world. In response to the COVID-19 pandemic, Marriot has launched a few initiatives including the two programs below: 4 Rooms for Responders (https://help.marriott.com/s/article/Article-24521) Marriot partnered with its credit card partners, American Express and JPMorgan Chase, to provide $10 million worth of hotel stays for healthcare professionals leading the fight against COVID-19 in the United States. The initiative, called Rooms for Responders, provided free rooms in some of the areas most impacted including New York City, New Orleans, Chicago, and Los Angeles. To implement this initiative, Marriot collaborated with the American College of Emergency Physicians and the Emergency Nurses Association to match doctors and nurses with free accommodations at participating hotels. The program was launched on April 8, 2020 and concluded on May 31, 2020. Community Caregiver ProgramH (https://www.caregivers.marriott.com/) Marriot partnered with its hotel franchisees to launch Community Caregiver Program in the United States, Canada, the Caribbean and Latin America. This initiative provides significantly discounted rates for frontline healthcare professionals who want to book rooms at hotels in close proximity to the hospitals where they work. Discounted rate is offered on Marriot.com at nearly 2,500 hotels. Marriott International's responses to COVID-194 Marriott International, Inc. is an American multinational diversified hospitality company that manages and franchises a broad portfolio of hotels and related lodging facilities. Marriott International is the third largest hotel chain in the world. It has 30 brands with 7,003 properties in 131 countries and territories around the world. In response to the COVID-19 pandemic, Marriot has launched a few initiatives including the two programs below: 4 Rooms for Responders (https://help.marriott.com/s/article/Article-24521) Marriot partnered with its credit card partners, American Express and JPMorgan Chase, to provide $10 million worth of hotel stays for healthcare professionals leading the fight against COVID-19 in the United States. The initiative, called Rooms for Responders, provided free rooms in some of the areas most impacted including New York City, New Orleans, Chicago, and Los Angeles. To implement this initiative, Marriot collaborated with the American College of Emergency Physicians and the Emergency Nurses Association to match doctors and nurses with free accommodations at participating hotels. The program was launched on April 8, 2020 and concluded on May 31, 2020. Community Caregiver ProgramH (https://www.caregivers.marriott.com/) Marriot partnered with its hotel franchisees to launch Community Caregiver Program in the United States, Canada, the Caribbean and Latin America. This initiative provides significantly discounted rates for frontline healthcare professionals who want to book rooms at hotels in close proximity to the hospitals where they work. Discounted rate is offered on Marriot.com at nearly 2,500 hotels