Porter has argued that there are four main routes to gaining competitive advantage which he calls Generic

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Porter has argued that there are four main routes to gaining competitive advantage which he calls Generic Strategies.

a) Discuss the dimensions / axis of Porter's Generic Strategy framework and place Sainsbury's strategy within the framework explaining the suggested position.

b) Discuss Porter's argument that 'being stuck in the middle' is not a viable strategy.

Related Book For answer-question

Strategic Management An Integrated Approach

ISBN: 978-1111825843

10th edition

Authors: Charles W. L. Hill, Gareth R. Jones

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Posted Date: Jun 10, 2023 11:50 PM

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Porter has argued that there are four main routes to gaining competitive advantage which he calls Generic

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a Porters Generic Strategy framework consists of four dimensions or axes 1 Cost Leadership This strategy aims to achieve the lowest cost of production and delivery in the industry allowing the company ... View the full answer

Strategic Management An Integrated Approach

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