Porter$s$ Five Generic Competitive Strategies

Low$-cost$ provider strategy $e.g.$ Fast food businesses

Broad differentiation strategy $e.g.$ burger king for Whopper with Frills for $an$ extra $

Best$-cost$ provider strategy $e.g.$ low cost product $or$ service with upscale differentiation

Focused $or$ market niche strategy based $on$ lower cost $-$ Red Lobster

Focused $or$ market niche strategy based $on$ differentiation $-$ customized services $to$ a niche